AMO BRAND IDENTITY

About
Amo Apartments in San Diego, California, offers every luxury, activity, and convenience at your fingertips. We are located in the most sought after neighborhood of Little Italy. Imagine loving the place you live in and experiencing the thrill of walking out onto a public Italian piazza every morning, enjoying waterfront views from the rooftop deck, or strolling along India Street. 
Role
Developed logo mark, brand identity & signage. Built strong professional relationships with client. Pitched concepts and presentations. 

VICI BRAND IDENTITY

About
San Diego's Little Italy neighborhood is a favorite among culinary enthusiasts and locals alike. When a top-rated city developer needed branding for their newest luxury apartment project going into the area, my team answered the call with an authentically Italian brand and positioning that would appeal to high-end residents. Told through the story of 'conquering life,' an impactful, punchy logo was developed and paired with bold location imagery, a photoshoot to capture the lifestyle, and an innovative landing page to capture leads.
Objective
Developed logo mark, brand identity, signage, landing page. Assisted with art direction on lifestyle photoshoot.
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Paralax landing page
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© 2020 by Rachel Katz.

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