Comprehensive packaging re-brand

About
At Shari's, it is the thoughtful detail that  goes into the unique presentation and expertly crafted packaging that delivers the perfect experience to the recipient. We create memorable moments that help people connect more deeply, one celebration at a time.
Role
As part of a larger re-brand from Shari's Berries to Shari's Gourmet, I lead the conception and execution of a comprehensive overhaul of all existing packaging with a new look and feel that creates a gift presentation just as important as the gift itself. 
Overview of Shari's Gourmet Packaging Re0brand
Shari's Gourmet re-brand for bakery category
New Shari's BerriesFlagship Package

Seasonal packaging

About
Execute seasonally themed packaging for cake truffle and chocolate products that create a cohesive story with other packaging elements in the portfolio.
 
Role 
Created an elevated packaging experience that drove growth in the bakery category and assisted in improving conversion on site. My priority was to appeal to the shopper as this packaging will be featured in lifestyle imagery on site, in email campaigns and on social media. Equally important was the recipient experience in order to create a memorable moment that connects them with the sender.
I managed all cross-functional communication of the production process – including time line management and vendor relationships. I stayed true to the brand tone and personality but with a seasonal twist using fun, playful patterns, color palettes and playful messaging. 

EMAIL RETENTION

About
A collection of email campaigns to amplify the reach to potential consumers and engage active buyers.
Objective 
Create fun, engaging email campaigns that support business initiatives and actively engage prospect and exiting customers.
Role 
Lead a team of designers to thoughtfully engage consumers with eye-stopping creative using beautiful lifestyle imagery with taste appeal, bold playful graphics and thoughtful messaging.
Core branded email
Core Branded Email
Chocolate Truffle email launch

Co-branded Shari's berries and Proflowers Valentines Campaign

About
Concept, website, TV/Video, Digital Marketing Channels. Out of Home for "Go Big This Valentine's Day" Campaign
 
Objective 
For the first time ever, create a ProFlowers and Shari’s Berries co-branded campaign that inspired shoppers to make a BIG impression on that special someone with a thoughtful and unexpected gift. Market innovative perfectly paired collection from ProFlowers and Shari’s Berries all packaged and delivered in one box.

TV Commercial
30 second Spot for Shari's Berries Valentine's Day
Website
Affiliate Display Banners
"Go Big" affiliate banner
"Go Big" affiliate banner
"Go Big" affiliate banner
"Go Big" affiliate banner
Out of home media
FTD NY Recap Video.mov
Lincoln Tunnel Banner
Times Square Bannr

© 2020 by Rachel Katz.

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