built by Zephyr

About
Zephyr is a leader in luxury real estate development and has a multitude of properties around the San Diego area.
Role
Developed extensive style guide for the Zephyr brand and created marketing collateral to entice investors, brokers and prospect buyers to choose the Zephyr brand. Created brand identities, engaging advertisements and marketing concepts for various product segmentations under the Zephyr brand.
Brand Guidelines
ZEPHYR Signature communities landing page
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INTERIOR
Floorplans
AMMENITIES
ZEPHYR Signature Ads
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The Park Bankers Hill built by Zephyr

About
Brand Identity and marketing collateral for a luxury San Diego tower residence at The Park, Bankers Hill.
 
Role
From high-end advertisements for publication to digital ad campaigns, I made my mark on the imagery, the styling of brand elements, the copywriting and ultimately the attitude of The Park. Email marketing, Facebook ad campaigns, magazine ads, direct mailers and a robust website all contributed to the sales of these refined residences.
Zephyr

Summerhouse built by Zephyr

About
These ocean view condominiums promise the casual yet elegant beach lifestyle Carlsbad is famous for, featuring large private balconies, with expansive lagoon and ocean views, designer touches, and spacious open floor plans. This premier location is just a few steps to the beach and a short walk into the Village of Carlsbad.
 
Role
I had a lead role in creating the overall look and feel of the branding that matches the attitude of the community itself. Led campaign concept and execution, email marketing, direct mailers, website updates.
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Southcove built by Zephyr

About
Long before construction of Dana Point's only barefoot community began, the brand of South Cove was developed. The objective was to showcase the community's best amenity - the neighboring beach and coastal lifestyle - so that buyers would first fall in love with the area, and once built, the homes would sell themselves. Without product renderings or photography at our disposal, and to authentically capture the area and activities available, an on-site photoshoot was held using local models to highlight the water sports, surf culture, and social options of Dana Point. Additionally, descriptive language was written and locally-sourced stock photos were used to illustrate the laid-back luxury at South Cove.
 
Role
Art director, designer, and copywriter. Lead role in initial naming, logo development, brand positioning, photoshoot, and ad campaign concepts.
identity and branding
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Community look book
Teaser campaign series for publication
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Teaser campaign Affiliate banners
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Level 15 Townhomes built by zephy

About
Zephyr’s Level Fifteen is a new community of 63 town homes nestled in the coastal hills of North County between San Marcos and Escondido.
 
Role

Although the overall brand had been established for Level Fifteen when i came on board, i quickly added a great perspective to the direction of the marketing collateral to target the specific demographic of this buyer.  Designed for print and digital marketing assets, led team in file production.

Publications
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© 2020 by Rachel Katz.

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