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Cutting Edge packaging for Road Runner Sports Shoe insoles
About
The newest product to come out of development from Road Runner sports are their custom shoe insoles that use cutting edge 3D technology to scan your foot in store and create the perfect mold for your feet. Choose from three cushion levels to match your comform needs. With such a cool product ready to launch, they needed a fresh design for the top of their insoles along with an equally fresh pacakaging and campaign to match.
Role
Seasonal packaging
About
Execute seasonally themed packaging for cake truffle and chocolate products that create a cohesive story with other packaging elements in the portfolio.
Role
Created an elevated packaging experience that drove growth in the bakery category and assisted in improving conversion on site. My priority was to appeal to the shopper as this packaging will be featured in lifestyle imagery on site, in email campaigns and on social media. Equally important was the recipient experience in order to create a memorable moment that connects them with the sender.
I managed all cross-functional communication of the production process – including time line management and vendor relationships. I stayed true to the brand tone and personality but with a seasonal twist using fun, playful patterns, color palettes and playful messaging.
EMAIL RETENTION
About
A collection of email campaigns to amplify the reach to potential consumers and engage active buyers.
Objective
Create fun, engaging email campaigns that support business initiatives and actively engage prospect and exiting customers.
Role
Lead a team of designers to thoughtfully engage consumers with eye-stopping creative using beautiful lifestyle imagery with taste appeal, bold playful graphics and thoughtful messaging.
Co-branded Shari's berries and Proflowers Valentines Campaign
About
Concept, website, TV/Video, Digital Marketing Channels. Out of Home for "Go Big This Valentine's Day" Campaign
Objective
For the first time ever, create a ProFlowers and Shari’s Berries co-branded campaign that inspired shoppers to make a BIG impression on that special someone with a thoughtful and unexpected gift. Market innovative perfectly paired collection from ProFlowers and Shari’s Berries all packaged and delivered in one box.
TV Commercial
Website
Affiliate Display Banners
Out of home media
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